CRA release digital radio report – sales grow

CRA have today released their 2013 Digital Radio Industry Report.

The main stats to come from the 66 page report :-

• 1.5m people, or 11.6% of radio listeners, listen to radio on a DAB+ digital radio each week in the five state capital cities
• TSL to radio via DAB+ digital radio is double that of time spent listening to radio via the internet
  
• household penetration of DAB+ is tracking ahead of forecast at 15.2% (end of Jan 2013)
• nearly 14,000 new vehicles have been sold with DAB+ (does not include aftermarket product)

CEO of CRA, Joan Warner said:

“The latest figures are proof positive that Australians have embraced digital radio. Even without the impetus of a switch off date, DAB+ digital radio uptake continues to increase.”

Sales figures also show that over a 4 month period 192,974 digital radio's were sold.

The highest ever sales figures of DAB+ devices were recorded over the 2012/2013 Christmas and New Year period bringing the total number of digital radios sold since launch to 1,195,940. This is an increase of 13.57% year on year for digital radio sales.

The full document is worth a look. See it here.