Commercial radio share climbs to highest level in a decade

Commercial Radio & Audio (CRA) have announced, after the release of GfK Radio 360 Survey 5, that commercial radio share has reached its highest level in a decade, climbing to 74.6%. This is also nearly 10% growth over the past three years.*

There are 12.3 million weekly listeners to commercial radio, spending an average of 12 hours and 51 minutes with their chosen stations. The 25-54 demographic, a critical audience for advertisers added 181,000 listeners to surpass 6 million weekly. Breakfast shows reach nearly 9 million weekly, with Time Spent Listening (TSL) at an average of 3 hours and 37 minutes.

The new Chief Executive Officer of CRA, Lizzie Young (pictured), said:

“Radio’s capacity to seamlessly connect with listeners anytime and anywhere – is unmatched. Our commitment to delivering compelling, reliable content ensures Australians always have access to the programs they love, right at their fingertips.

As audio evolves, its importance as a trusted source of news, local information, entertainment, and community connection only grows stronger. Our focus remains on enhancing the listener experience and offering advertisers meaningful opportunities to engage with audiences at scale.”

Car listening has grown by 4.8% YOY, with those listeners spending more than five hours on average of 5 hours tuned in. At home and at work listeners tune in for an average of 10 hours and 1 minute, and 12 hours and 41 minutes (+2 hours and 9 minutes YOY) respectively. 3.4 million Australians are streaming commercial radio weekly, for an average of 4 hours and 16 minutes with commercial DAB+ only radio stations attracting an audience of over 2.6 million.

*Compared to S5 2021. 

Source: GfK 360 Radio Ratings, SMBAP S5 2024, compared to S5 2023, All people 10+, Mon-Sun 12mn-12mn, Cume (000’s), unless otherwise stated. Weekly Time Spent Listening (hh:mm). All numbers refer to commercial radio results unless otherwise stated.