Celebrating creativity in marketing

Two of Australia’s best-known creative professionals –Thinkerbell’s Adam Ferrier and newly appointed Telstra Chief Marketing Officer Brent Smart – have again come together to celebrate creativity in marketing in series II of the Black T-Shirts, powered by LISTNR.

The launch episodes in this series offer two very different counter points:

Episode 1 features ex ECD of Goodby Silverstein, Laura Petruccelli, who is caught in a period of transition as she is in the process of starting her own agency ‘Frank’. Laura’s charisma, positive vibes, embracing of all things silly and passion for ideas shines through.  She also breaks down her process for creative ideation.

Conversely, episode 2 features the world’s (second?) most famous marketing professor Mark Ritson. He discusses the cultivation of his no BS, northerner communications style, as well as his inspiration for the wildly successful mini-MBA.  Mark also shares fascinating insights on the role of the creative director vs. the marketer from his time at LVMH.

Ferrier is a multi-award-winning advertising creative and founder of celebrated agency Thinkerbell. He is also a leading Australian consumer psychologist, and brand strategist. He is the author of two books, and a regular on the Gruen TV series, Sunrise and The Project.

Described as equal parts creative and commercial, Smart spent 20 years in agencies, working with M&C Saatchi, Colenso BBDO, and BBDO San Francisco before joining Saatchi & Saatchi, rising to become its New York CEO.

In 2017, he became CMO at IAG, before recently taking the gig as Telstra CMO.

If you’re in Australia, listen to series II of Black T-Shirts here.

If you’re elsewhere in the world, listen here.