CADA’s street poster campaign to build clout
ARN’s new Hip Hop and R&B brand CADA has partnered with street poster company Revolution360 to be seen on the streets and build brand awareness.
More than 1,380 street posters have launched in Sydney, Melbourne, and Brisbane in the first phase of the campaign.
CADA says that the aim of the street poster campaign is to drive social media engagement and build a reputation in cultural hotspots like Enmore Road in Sydney’s Newtown, Melbourne’s Swan St and Stewart Corner in Richmond.
The campaign hopes to intercept Gen Zs and Millenials on the go to promote CADAs talent and gain a presence in youth environments.
At the same time CADA is running a social media competition asking consumers to take pictures with posters they come across in the street for social media. Selfies are to be tagged with @cada.au and uploaded with the hashtag #CADATKL for their chance to win a VIP experience with @thekidlaroi.
CADA talent, such as Flex Mami, Froomes, and Avneesha have promoted the competition to their audiences on social media.
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“We are thrilled to be a part of CADA’s brand launch and have loved seeing their creative execution come to life on street posters across the Eastern Seaboard. The aim was to rally fans, engage the community to spark conversation and cultural momentum,” Revolution360 National Head of Sales, Josh Fitzgerald, said.
The campaign looks fantastic with street posters being such a perfect medium for this new station, not to mention a little sky writing which they threw in the mix to really make the eyes look up and build on the campaign. We look forward to continuing to support CADA with this and other campaigns.”