Podcasting
BY Sarah Patterson April 24, 2024
Podcasting February 16, 2024
Bravecasting launches groundbreaking new AI daily news podcast
Reporter
In what’s being hailed a world first, Bravecasting has launched Real News – an AI daily news podcast using voice cloning on Australian radio hosts Meshel Laurie and Simon Baggs.
Laurie and Baggs are the producers of Can We Be Real? and Australian True Crime, which Laurie created in 2018.
Baggs says “The purpose of our daily news podcast is for the community of Can We Be Real? to be able to connect with us first thing with news worth chatting about before listening to the latest episode of our flagship podcasts.”
The Bravecasting network now reaches a global unique audience of half a million listeners each month with the key markets being Australia, NZ, the UK and the USA.
Laurie says “We have been working around the clock with our AI developers in Europe to build our Real News project and if you listen, you can hear our voices evolving each episode as we make adjustments.”
‘Real News’ debuted at No. 2 on both the Apple and Spotify charts and has already hit gained a loyal following.
Baggs says the response has been mixed.
“Some love the idea and others are more hesitant, with the topic of AI affecting several industries.”
“But my view is – get on this wild ride and enjoy!”
Find the latest episode here.
Yuck
Why would you care about the 200 odd journalists who are about to graduate this year!… a 20 something year old who’s actually written, fact checked and now presented something of worth… You guys are content drop-shippers. Warehouse nothing, and watch the margins.
AI killed the radio star….
Wow … just listened to the most recent episode … no offence, but the AI voices sound absolutely hideous. Also, why is there soft guitar music playing underneath a news story about the UK economy? The pronunciation of words is terrible too, Meshel Laurie’s AI voice pronounces the word ‘robust’ as ‘robe-arst’.
Horrible idea, horribly executed. Do better.
did anyone listen to this? its horrible. zero personality. meshel sounds like siri. what is the point of this?
I mean… cool in theory but at the end of the day… why?
What does this actually achieve for the industry other than just being soulless rubbish?
They say the purpose is so listeners can connect with them. How do you even connect with your audience when you’re not even there?
If this becomes a trend, it’ll be the worst trend to ever hit the industry. But yay “WORLD FIRST AI PODCAST!!!!111!!!!”
Disruptors.
Next from AI, fake news.
You’re all just jealous this isn’t your idea.
Can’t wait for you all to serve my kids fries at a drive-thru on my way to a ski trip.
@SB it isn’t your idea either. It’s been happening OS for months, so hold the fires.
The only surprise here is you drummed up the hype before it was barely even passable.
When you can’t get a job in radio, try and bring it down.
As a broadcast journalist with more than 2 decades experience this is poorly executed and shows a complete lack of understanding for the craft of researching, scripting and presenting a bulletin for the target demo. The first podcast I listened to was not engaging, the content was long-winded and didn’t reflect the biggest stories on that day’s news agenda. It was proof to me AI has a long way to go. But good on Simon and Meshel for giving it a go and challenging the norm.