Ben Fordham finally inks radio contract seven weeks after debut
Sydney’s new king of talk radio, Ben Fordham, is now officially under contract.
In an interview with Mediaweek’s James Manning, Fordham revealed he agreed to “shake hands” after accepting the coveted gig, mutually deciding to “sort out the detail later”.
“I said to Tom Malone that it was enough to take on board initially that I was even taking over the breakfast program,” Fordham told Manning.
The former Drive host also confessed he turned down the first invitation from Nine bosses when they offered him the primetime gig: “When it was offered to me I said no and kept saying no.
“If I am perfectly honest I was terrified,” Fordham admits. “I always promised myself I would never be dopey enough to step into the shoes of Alan Jones. ”
The new star of breakfast talk radio in Sydney, 43, signals a fresh start for Nine Radio. Above all, executives will be hoping for renewed interest from advertisers.
2GB had 17.9% of the Sydney breakfast audience in the last radio ratings. As reported today (July 20), GfK resume surveying listeners on Sunday for Survey 6.