Ben Fordham sparks new era for talk radio with breakfast debut
Today marks the beginning of a new dawn for AM talk radio in Sydney.
Ben Fordham arrived at 2GB Sydney this morning to debut his new breakfast show, with big shoes to fill following the departure of Alan Jones on Friday.
The new star of breakfast talk radio in Sydney, Fordham, 43, signals a fresh start for Nine Radio. Above all, executives will be hoping for renewed interest from advertisers.
The broadcaster launched into his first break sounding confident, fresh and energetic after spending some time with Jones at his home studio in the Southern Highlands to prepare.
“Thank you, Monday morning, yes, the start of a brand new breakfast show,” Fordham announced. “We thank you for choosing us this morning, as you wake up.”
Photo: The PM with Fordham during his breakfast debut. Source: 2gb.com.
With the radio ratings about to recommence, it’s possible the breakfast shift could see a protest vote from fans of Jones’ in the vicinity of 2-3%. But where will they go?
The show’s content included coverage of ANZ Stadium, the death of George Floyd and subsequent protests, the NRL’s return and an exclusive with Gladys Berejiklian.
Prime Minister Scott Morrison, and NSW One Nation leader Mark Latham, also dropped by the studio to welcome him to the breakfast shift and discuss the day’s news.
Fordham also introduced a 2GB text line for listeners to send comments via SMS.
Nine sports reporter Neil Breen also made his debut on 4BC Brisbane breakfast today.
Listen to Fordham’s first break on 2GB Sydney breakfast: