Backing a winner?

Staff Writer

Triple M and Fox FM will now be front and centre at the race that stops the Nation, the Melbourne Cup and a whole stable of racing events for the next year as official VRC Radio Partner.

SCA General Manager, Melbourne, Cathy Thomas said: “We are very excited to be partnering with the VRC to take the ‘sport of kings’ to our listeners and fans around Australia.  All eyes will be on Flemington,  Melbourne and Victoria and we look forward to not just the Melbourne Cup Carnival, but a whole year’s worth of exciting events as the VRC’s official radio partner..”

SCA says both Triple M and Fox FM will have a massive presence across the Victorian racing calendar,  partnering with the VRC on all of their events and race days. The deal will also see VRC tap into both the Hit and Triple M networks and media platforms across the country.

VRC Chairman Michael Burn said “The VRC team was impressed by the creative and considered ideas that SCA brought to the table, which will take Flemington and the Melbourne Cup Carnival to new audiences through engaging and entertaining content on the Triple M, Hit and regional networks and their impressive digital channels.  This will be a 365 day a year partnership that will deliver mutual benefit. It’s a terrific fit.”

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