Podcast downloads climb almost 30% to 52.2 million for May
The latest Australian Podcast Ranker data reveals downloads have soared 28.9% year-on-year.
The data shows there were 52.2 million podcast downloads across the month of May, compared to 40.5 million for the same month in 2020.
The record number is partly driven by more publishers opting in to the ranking system, increasing the number of titles up for measurement.
ARN’s iHeartPodcast Network remained the top publisher in terms of downloads, with its 385 active podcasts generating over 12 million downloads.
SCA’s LiSTNR held onto second spot with just over 9 million for its 400 titles.
Nova’s NOVA Entertainment Podcast Network jumped one spot, from 7th to 6th, for just over 3 million downloads of its 78 podcasts.
ARN’s head of digital audio, Corey Layton, said: “The iHeartPodcast Network continues to hold its position as the leading podcast publisher in Australia with the most diverse and engaging content offering across all podcast genres. We’re continuing to build momentum, delivering the most compelling local and global content to audiences and brands alike.”
There was no movement within the top four podcasts, wth Audioboom’s Casefile True Crime remaining #1, followed by Stuff You Should Know, Hamish & Andy, and The Kyle & Jackie O Show.
7am, meanwhile. nabbed back its #5 spot, knocking Life Uncut with Brittany Hockley and Laura Byrne back to 6th.
The biggest mover up was NOVA’s What the Flux, up 32 spots to 41.
The ranker is an industry initiative and is published by Triton Digital in accordance with IAB Tech Lab’s Podcast Measurement Guidelines.
Participating publishers in the Australian Ranker include ARN/iHeartMedia, Audioboom, Babyology, Diamantina, Kinderling Kids Radio, News Corp Australia, Nine, Nova, Podshape, Schwartz Media, Southern Cross Austereo, Sports Entertainment Network, Stitcher Media, TOFOP Productions, Wavelength Creative, West Australian Newspapers, and Wondery.