Betoota Daily News Bulletin debuts at #27 on Australian Podcast Ranker
Diamantina Media’s Betoota Daily News Bulletin has joined the Australian Podcast Ranker for 2021.
The podcast, which has sales representation from Australian Radio Network’s (ARN) iHeartPodcast Network, debuted at number 27 for its 21-episode run in January.
Other Diamantina Media titles to join the ranker this month include The Betoota Advocate Podcast, which had eight episodes and debuted at #51. Annabel Crabb and Leigh Sales’ Chat 10 Looks 3 was only one spot behind at #52 with one episode. Megan Pustetto’s reality TV gossip podcast, So Dramatic!, debuted at #76.
Commercial Radio Australia’s (CRA) CEO, Joan Warner, said Diamantina Media has a stable of well-known and successful podcasts, so it’s great to have their results reflected in the ranker.
The Betoota Advocate’s Clancy Overall quipped: “Reading the writing written on the wall by our online team, we at The Betoota Advocate moved into the world of podcasts after being told quite a few people listen to them. Hoping to replicate the success we had by moving the paper onto the internet, our newsroom seeks to bring people an unbiased regional take on stories that matter to them. So, now we send out our honest, independent news in audio form, through our Daily News Bulletin, as well as weekly and longer format conversation shows.”
The addition of Diamantina Media to the ranker comes after Jay Walkerden’s Podshape signed up last month.
The highest ranked Podshape title was Your Morning Mantra, which with 56 episodes climbed nine places to #65.
Walkerden said he’s been a big supporter of the ranker since its inception.
“It allows advertisers to have a robust set of numbers to make informed commercial decisions on. For an independent like Podshape, it means we can have a seat at the table with some of the large publishers,” he said.
Overall, ARN’s Stuff You Should Know remained the #1 overall podcast, while Casefile True Crime from Audioboom was in second overall, but #1 on the All-Australian Ranker.
ARN’s Life Uncut with Brittany Hockley and Laura Byrne featuring Bachelor alumni Byrne and Hockley climbed to #3 overall, overtaking PodcastOne’s Hamish & Andy. The move could be deceiving however, with Hamish Blake and Andy Lee not yet releasing any new episodes in 2021. Their fourth position was garnered based on listens to old episodes. Life Uncut, meanwhile, released seven episodes in the reporting period of January 1 to 31.
It’s A Lot with Abbie Chatfield, featuring another Bachelor alumni, and Queen of the I’m A Celebrity Get Me Out Of Here Jungle, Chatfield. debuted at #41. The podcast was recently signed by the Nova Podcast Network.
The highest ranked radio catch-up podcast was ARN’s The Kyle & Jackie O Show, which, with 59 episodes, climbed three spots to #5 overall. Melbourne’s KIIS Breakfast offering Jase & PJ climbed 35 spots to #17.
CRA and Triton Digital said there were 40.2 million podcast downloads in January.
ARN/ iHeartPodcastNetwork remained the #1 podcast publisher, according to the ranker, with 11,405,691 downloads. This was well ahead of PodcastOne’s 5,061,472.
Diamantina’s debut in #9 pushed Schwartz Media out of the top 10.
Participating publishers in the Australian Podcast Ranker include ARN/iHeartMedia, Southern Cross Austereo, News Corp Australia, Audioboom, Stitcher, Wondery, Nova, Nine, Schwartz Media, TOFOP Productions, Kinderling Kids Radio, Australian Radio Network, Wavelength Creative, NBC News, West Australian Newspapers, Fear and Greed, Sports Entertainment Network and Babyology.
The ranker is an industry initiative and is published by Triton Digital in accordance with IAB Tech Lab’s Podcast Measurement Guidelines.