ARN’s iHeart and Magellan AI reveal top 15 advertisers in Australia’s podcast market

ARN’s iHeart and Magellan AI have shared the leading 15 brands advertising on Australian podcasts for Q4 2023, with Amazon once again named as the market’s top advertiser.

The report also found that the majority of podcast genres continue to see an uplift in investment, with a marked increase into the categories Comedy (129%), Sports (94%) and True Crime (70%) year-on-year.

Corey Layton, ARN’s Head of Digital Audio, says “The Australian podcast industry continues to thrive with a broad range of brands opting to connect with listeners in a low clutter, highly engaged environment. After incredible results across 2023, podcasts have yet again proven to be Australia’s fastest growing advertising medium.”

The Top Advertisers report uses Artificial Intelligence to analyse thousands of episodes from 400+ of Australia’s most popular podcasts.

The Q4 2023 list of top spenders on Australian podcast advertising features brands from a broad range of categories including online retailers, health and food/entertainment, with Amazon, Teladoc Health and McDonald’s the top 3 ad spenders.