Boost Juice boss engages with SCA

In February, Southern Cross Austereo launched SCAengage (see here).

The website showcases their most successful integrated client campaigns but also has guest speakers who will share their insights.

SCA have just released a video from Boost Juice Bars founder, Janine Allis (wife of ex-Austereo programmer Jeff Allis).

Below are her insights on how they have utilised radio effectively since starting out in the early 2000s….

or see it here.