CRA revise ad revenue numbers for May

CRA have today revised the May ad revenue figures after a keying error by a member when they provided information to Deloitte.

The metropolitan commercial radio advertising market has still recorded its fourth consecutive month of growth but the numbers have changed.

For May 2013, the sector reported growth of 7.41% (previously reported as 8.2%) on the same month last year to a total of $65.219m (about $478k less than reported last week).

By market…

• Sydney grew by 8.42% to $20.789m (prev reported as 13.4%)

• Melbourne grew by 9.79% to $19.772m (prev reported as 8.8%)

• Brisbane grew by 9% to $10.295m (prev reported as 7.9%)

• Adelaide fell by 3.25% to $6.042m (prev reported as 4.3%)

• Perth grew by 6.07% to $8.322m (prev reported as 4.5%)

The Deloitte figures report actual agency and direct revenue for all metropolitan commercial radio stations for the calendar month.

CEO of Commercial Radio Australia, Joan Warner commented…

“The commercial radio industry continues to perform well in a softer business environment. We’re starting to see a trend of growth towards the end of the financial year, reflecting radio’s cost effectiveness and efficiency at getting a message out quickly.”