Ad revenue grows + Joan Warner’s wrap on 2012

Staff Writer

Commercial Radio advertising revenue during November has strengthened by 3.47% compared to the same month last year for the five metropolitan markets to a total of $64.316m.

The Delloite figures show all markets grew, aside from Brisbane.

Figures by market…

  • Sydney up 3.76% to $ 19.832m
  • Melbourne up 4.67% to $ 19.253m
  • Brisbane down 2.41% to $ 10.007m
  • Adelaide improved 3.44% to $ 6.063m
  • Perth up 7.29% to $ 9.160m

For the five months YTD to November 2012, ad revenue in Sydney fell 1.01% to a total of $91.358 million; Melbourne fell 3.26% to a total of $88.057 million; Brisbane was down 4.36% to $45.914 million; Adelaide fell 2.91% to $27.471 million and Perth was up 1.58% to $40.142 million.

For all markets combined, revenue fell 2.07% to a total of $292.945 million.

Meanwhile Joan Warner, CEO of Commercial Radio Australia, has also written a piece for The Music Network looking back on 2012.

Warner says: "Radio has continued to perform well over the past twelve months in a very competitive marketplace and despite increasingly difficult trading conditions."

She talks about new initiatives like First Break, the current tender process for the provision of radio audience measurement and digital radio:

"Digital radio has continued to be an outstanding success with nearly one in ten Australian households having a digital radio and PWC forecasting household penetration levels of 16% by December 2013 and 18% by June 2014. Latest figures as at September 2012 show more than one million digital devices have been sold since the August 2009 launch and, as at Survey 7 2012, 1.336 million people are now listening via a DAB+ device each week in the five state capitals."

Warner talks about the availability of digital radio in regional markets saying she "remains hopeful of significant developments in the near future."

She also says: "radio remains a dynamic and much used medium. Given radio’s capacity to work alone or in partnership cross-platform and with other media, radio’s prospects remain bright with even more exciting opportunities for growth and innovation in the future."

Read her full wrap up in The Music Network here.

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