Acast strengthens WA sales presence via Digital Loop partnership

Independent podcast company Acast has bolstered its commercial presence in Western Australia through a partnership with Digital Loop, boosting its local sales representation.

Digital Loop represents a large and diverse range of digital media options in Australia.

It will assist WA-based brand and media agencies to access Acast’s suite of offerings.

Henrik Isaksson, Acast Managing Director AU/NZ, says “Acast’s leading products have been widely adopted across Australia, supported by our commercial team in Sydney and Melbourne along with established representation in Brisbane.”

“Given the expanding digital audio market in Western Australia, the decision to allocate dedicated local sales resources was timely. Chris and the Digital Loop team understand the unique nuances of this local market, boast strong credibility in WA and are a great fit for Acast’s vision.”

Digital Loop Managing Director Chris Coufos says the alignment with Acast was a logical step.

“Podcasting is a highly engaging audio format and provides advertisers a level of attention that you don’t get with traditional radio.”

“Digital Loop already has strong experience in commercialising podcasting and it is a privilege to be able to represent Acast in the Western Australia market.”