Acast providing beyond the podcast advertising solutions

Independent podcast company Acast continues to create innovative “beyond the podcast” advertising solutions to help brands reach audiences across the world through traditional and emerging media channels.

Showing the power of podcasters in the creator economy,  a recent study by Cumulus Media and Signal Hill Insights found half of weekly podcast consumers follow their favourite podcasters on social media. This increases to 68% when looking specifically at listeners between the ages of 18 and 34.

As podcasters and fans continue to explore options across various channels, advertisers have seen the value of multichannel campaigns. Acast had a 46% increase in advertisers booking multichannel campaigns year on year in 2023 leading to an expansion in strategic recommendations and campaign execution for podcast advertisers across video, social media, live events and more with consistent and coordinated messaging across all platforms.

Henrik Isaksson, Managing Director Acast AU/NZ said:

“Acast is constantly focused on developing innovative and world class products, tools and services to allow advertisers and podcasters to maximise their reach and impact. In Australia, agencies have shown growing interest in employing diverse channels to execute campaigns for brands, and Acast has led the approach in the provision of these types of integrated campaigns. With many podcasters building highly engaged audiences across podcasting, socials and video, there is now a compelling opportunity for them to engage in brand collaborations spanning multiple channels to help advertisers to reach a broader, loyal audience.”

Acast have applied their “beyond the podcast” advertising solutions for brands like Nordstrom, Macy’s, Ikea and Maker’s Mark, via its in-house agency, Acast Creative. Next, advertisers will be able to use Acast’s self-serve ad platform to see podcasters available for creating video campaigns as well as audio.