Acast & BBC renew international podcast deal

Former Editor & Content Director

Acast has renewed its podcast partnership with the BBC.

Acast and the BBC first started working together in 2018, when the British broadcaster first opened up advertising space in its podcasts internationally.

Since the deal was first signed, the BBC has launched over 300 new shows across news, drama, factual and entertainment.

The new deal runs for thee years and covers all BBC podcasts available outside the UK. Acast will be charged with further growing the BBC’s podcast audience and revenue in key markets, including Australia and New Zealand.

Jonathan Wall, controller of BBC Sounds, said it’s great to be continuing the partnership with Acast.

“We know how much people enjoy listening to the BBC’s trusted news, brilliant entertainment podcasts and radio programs around the world. It’s also vital that we bring revenue back to the BBC on behalf of the licence fee payer so we can invest in more valued content for our audience, so it’s great to be continuing to work with Acast to achieve that,” he said.

Acast CEO, Ross Adams, said the BBC is “the original podcasting powerhouse”.

“It’s been a very strong three years for its podcast business, and for Acast, we’ve both been at the heart of an industry that has grown exponentially during that time. To renew our partnership for another term is a real endorsement of Acast’s people, our technology and our vision, and we look forward to supporting the BBC as a global podcasting player for many years to come.”

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