ABC rebrands 44 regional stations

ABC Radio has begun a rollout of branding updates for its 44 regional bureaux.

The branding will be seen on all broadcast platforms, social media, apps, websites and third-party platforms.

It follows a rebrand of ABC’s Capital City stations from two years ago.

“Audiences are increasingly accessing content via digital platforms, and a consistent identity across broadcast, online and mobile will allow audience to identify us quickly, easily and intuitively on the device of their choice,” said a spokesperson for the ABC.

“As part of this week’s roll out, ten regional stations are dropping call signs from their names and two station are undergoing a significant name change to better identify their local region.”

No programming will change as a part of the rebranding.

The following stations will rebrand:

• 1233 ABC Newcastle > ABC Newcastle
• 97.3 ABC Illawarra > ABC Illawarra
• ABC Western Victoria > ABC Wimmera
• 107.9 ABC Ballarat > ABC Ballarat
• 91.7 ABC Gold Coast > ABC Gold Coast
• 90.3 ABC Sunshine Coast > ABC Sunshine Coast
• 1062 ABC Riverland > ABC Riverland
• 639 ABC North & West SA > ABC North & West
• 1485 ABC Eyre Peninsula and West Coast > ABC Eyre Peninsula
• 999 ABC Broken Hill > ABC Broken Hill
• ABC North West WA > ABC Pilbara