96FM markets ‘real music’
96FM in Perth relaunched and repositioned earlier this year as Radio Today noted here. Now they are marketing with a television spot based around your ears ageing if you do not ensure you listen to 'real music'.
Talking about the spot, and the message, 96FM have said:
"We're not for the posers or the background music listeners; we're about bringing real music, played by real musicians with real instruments to the forefront. We're about honouring the greats, but not clinging to the past. We're freshening up our playlist to play the best real music musicians have to offer"
See the 96FM TV spot here: