2Day FM to resume ads & donate profits

Staff Writer

2Day FM will start playing ads again from Thursday. They will donate all profits made from then until the end of 2012 to an appropriate memorial fund that will directly benefit the family of Jacintha Saldanha.

They have guaranteed a minimum of $500,000 AUD.

SCA CEO Rhys Holleran said:

“We are very sorry for what has happened. It is a terrible tragedy and our thoughts continue to be with the family. We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time.

The Company today reiterates that it is deeply saddened by this tragic and unforseen event and offers its condolences to the family of Jacintha Saldanha.”

Meanwhile Channel 9 has aired a story trying to identify which person in management, or production, was responsible for making the decision to air the call. See the story here.

For support and information about suicide prevention call Lifeline on 13 11 14 or www.beyondblue.org.au

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