11 new case studies added to Radio Connects

Staff Writer

CRA's Radio Connects website is designed to illustrate case studies on the best use of commercial radio advertising for media agencies and clients.

The case studies outline a number of campaigns across all categories, and provide information on target markets, objectives and results. They include both metropolitan and regional markets.

11 new case studies have been added, making 45 in total on the site. New ones include studies about Golden Circle, Seek and Meat & Livestock Australia campaigns.

CEO of CRA, Joan Warner, said:

“The Radio Connects website provides an information rich resource for advertisers to see real campaigns that have worked on radio.”

“The radio industry is renowned for delivering creative and effective advertising campaigns, and we are proud to showcase them on Radio Connects.”

radioconnects.com.au requires you to register to access the case studies.

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