Wunderman Thompson’s The Cold Campaign wins best radio ad of 2022


Wunderman Thompson’s ‘The Cold Campaign’ for Anglicare WA has won the coveted Gold and Silver for best radio ad at the 2022 Siren Awards.

The annual awards – which celebrate excellence and creativity in radio advertising – were held at the Beresford in Sydney in front of an audience of advertising agency and radio industry attendees.

Creatives Matt Wilson, Luke Williams and Joe Hawkins accepted the awards at the ceremony, hosted by 2DayFM breakfast presenter Dave Hughes.

The winning ad highlights the plight of the homeless sleeping rough in winter.

Ford Ennals, Chief Executive Officer of awards organiser Commercial Radio Australia, says “The quality of the radio advertising creative submissions for the 2022 Sirens Awards was truly world-class.”

Australia has some of the best creative talent in the world. ‘The Cold Campaign’ highlighted the craft of outstanding radio creative at its best with the ability to break through, be memorable and make listeners relate to an important social issue. Congratulations to all the winners.”

Wunderman Thompson also picked up the Silver campaign award for ‘Dracula comes to Crown’ for WA Ballet.

Brad Habib of Soundbyte Studios won the Silver craft Siren for Anglicare WA’s Christmas fundraising drive ad, ‘Home for the Holidays’ and Simon Lee and Aldo Ferretto from The Hallway won a Silver in audio innovation for the ad ‘Boys Do Cry’ for the Gotcha4life Foundation.

Sydney agency Deloitte Digital was recognised with the Client Award for the ‘The Motorbike of Cars for Suzuki Australia’, created by Charles Baylis and Matt Lawson.

Listen to the winning ads here.

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