WSFM launch another million dollar contest

Staff Writer

WSFM are looking to repeat their early 2013 survey success by rolling out a similar contest.

Last year it was the 'Million Dollar Riff', this year it's the ‘Million Dollar Mine’.

WSFM have partnered with the NSW Minerals Council for the contest that will run until the end of survey 1.

The final OB will see the breakfast duo, and the finalist, head to a Hunter Valley Mine where they will get to choose 1 out of 101 Tonka trucks. If they choose the correct truck they walk away with the million.

Talking about the new contest, Jonesy said:

“How many people haven’t had that split-second thought about going to work in the mines to save up some cash at some point in their lives? But thanks to our Million Dollar Mine, you can get the pay check without the hard labour!”

In survey 1 last year, WSFM increased their 10+ share by 1.4 while Jonesy & Amanda went up 2.0. This gave them momentum into survey 2 where they beat 2Day FM by 0.1. See more here.

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