Why leveraging content is important
Here is a fantastic example of leveraging a simple piece of on-air content into valuable exposure for your radio station.
Amanda and Jonesy from WS-FM have received enormously valuable homepage coverage on Sydney's Daily Telegraph website today with a video over their debate on male vs female drivers. It is impossible to put a dollar value on the exposure, however it would be signficant.
And the content in the video piece sees both Amanda and Jonesy totally on brand for WS FM's audience: watch for the part when Amanda checks the kids have the seatbelts on before driving off. Perfectly targeted for mothers of young children, in part WSFM's audience.