Who will have the best radio ad of the year?

The best radio ad of 2014 will be decided at the Siren Awards next month, with leading ad agencies, radio stations and production studios in the running.

The finalists have been announced. See the full list below.

The overall winner gets the Gold Siren statue plus a trip to Cannes to the Cannes Radio Lions. The client of the winning 2014 Gold Siren Award also wins a ticket to Cannes.

This is the 10th year of the Siren Awards.

Special guest speaker at the Sirens breakfast on May 9 will be Jeff Goodby, co-founder of the San Francisco ad agency Goodby Silverstein & Partners and inductee in the Advertising Hall of Fame. Best known for his “got milk?” campaign, Mr Goodby will speak about selling ideas in to the client and touch on radio campaigns he’s worked on. There will be an open Q&A following his presentation.   

Last year’s Gold Siren winner was Dumb Ways to Die.

Listen to all the finalist ads here.

2014 Siren Award Finalists

Single

Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Argument
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Tears
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Refillers
DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Friendship
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyal Advertiser
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Listener
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Loyalty Expert
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Revision
Gatecrasher, Perth, Adam Barker, Make Smoking History, Breathtaking
JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton, RAC Batteries, Thursday
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Hyena Doing a Lamaze
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Kookaburra with Stutter
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune – Octopus Dribbling Basketballs
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Klingon
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Dothraki
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Geek Speak-Elvish
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – SFX
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen – Hawking & Einstein
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Rest In Peace
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – Big Spoon
Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Valentine’s Day – One and Only
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Bossman
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Baby Giraffe
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Breakfast TV
The Brand Agency, Perth, James Wills & Garry Horner, Perth Zoo, Squirrel Monkey
WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Nicole
WHYBIN/TBWA, Melbourne, Scott Glennon & Mick Bakos, ANZ, Merv

Campaign

AJF Partnership, Melbourne, Michael Skarbek, iSelect, Subtitles
BMF, Sydney, Piero Ruzzene & James Ross-Edwards, Lion Nathan, Enemies
Brainestorm, Perth, Basil Antonas, Psaros, It’s True/Forgive me/As I Was Saying
Clemenger BBDO & Colensso BBDO, Brisbane, Levi Slavin, Simon Vicars, Brett Colliver, Marianne Harvey & Cristian Staal, Nimble Loans, Unexpected Happens
Clemenger BBDO Melbourne, Rohan Lancaster & Darren Pitt, Mars Australia (M&M’s), Shopper’s Please
CumminsRoss, Melbourne, Sarah Oteri & Josie Fox, Dairy Australia, Things That Sound Like a Cow
CumminsRoss, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages, Woodstock Bourbon ‘Don’t Go Changing’ Campaign, Bandicoot/Bull/Billy goat
DDB Sydney, Jim Curtis & Ryan Fitzgerald, Volkswagen, Road/Drive/Street.
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Trust/Loyal Advertiser/Listener/Friendship
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Breakage/Dinner/Revision
Eardrum, Sydney, Ralph van Dijk, Commercial Radio Australia, Quality/Loyalty Expert/United
Fairfax Radio Network, Brisbane, Resa Zekants, Sewco Sewing and Patchwork, Super Sewers/Sewco Sewing/Patchwork
Fairfax Radio Network, Brisbane, Paul Borny, Newstalk 4BC, You Could Love it Too Much
Fairfax Radio Network, Brisbane, Paul Borny, 4BC Sales, Sigmund
JWT, Perth, Dav Tabeshfar, Wilora Keeley & Tim Newton RAC Batteries, Don’t let a Dead Battery Stop Your Day.
kwp! Advertising, Adelaide, Corey Swaffer, Ultra Tune, Ultra Tune Campaign: Hyena doing Lamaze, Kookaburra with Stutter, Octopus Dribbling Basketballs
kwp! Advertising, Adelaide, Corey Swaffer, Coopers DIY Beer, Coopers DIY Beer – Earplugs/Evidence/Paper Cut
kwp! Advertising, Adelaide, Corey Swaffer, Coopers Brewery, Mild Ale – Solar Car at Midnight/One Hand Clapping/Low Flying/Paper Plane
Leo Burnett, Melbourne, Edward Heckes & Daniel Sparkes, Seek Learning, Learnings from Seek Learning
Marketforce, Perth, Alida Henson & Megan Riley, City Of Perth, Burbs
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, The Geekiest Promo in the Universe
Marketforce, Perth, Pat Lennox, Ben Green, Guy Howlett & Neil Martin, Internode, Bad Things Happen
McCann Melbourne, John Mescall & Pat Baron, Metro Trains, Metro Notify Campaign
McCann Sydney, Rachel Guest, Jack Wall, Damian Linklater, Mastercard, The Lokies
Saatchi & Saatchi, Sydney, Joe Hawkins & Jade Manning, The Powerhouse Museum, City Birds, Missile Dance, Asteroid Rock
Southern Cross Austereo, Gosford, Cameron Horn, East Coast Food and Beverage, A Fruity World – The Series

Craft

Brainestorm, Perth, Nick Gallagher, St John, Save at the Sales
Brainestorm, Perth, Nick Gallagher, RAC, RAC Batteries
Brainestorm, Perth, Marty Braine & Matt Thompson, Psaros, Forgive me
Cutting Edge, Brisbane, Mike Lange, Dreamworld, Running Scared
Cutting Edge, Brisbane, Mike Lange, Dreamworld, Ride Voice Overs
DDB Sydney, Jim Curtis, Ryan Fitzgerald & Danny Grifoni, Volkswagen, Road
Eardrum, Sydney, Ralph van Dijk (Eardrum), Paul Taylor (Sound Reservoir), Perth Zoo, Squirrel Monkey
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 1
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 2
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Myles Lowe (Song Zu), Metro Trains, Metro 3
Eardrum, Sydney, Ralph van Dijk (Eardrum) & Colin Simkins (Gusto Music), Commercial Radio Australia, Quality
Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Dog Tutor
Eardrum, Sydney, Ralph van Dijk (Eardrum), Abby Sie (Song Zu), Nimble Loans, Life Narrator
Eardrum, Sydney, Paul Taylor, Perth Zoo, Echidna
Fairfax Radio Network, Brisbane, Andrew Heynemann, Silkstone Denture Clinic, Badly Fitting
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
Flagstaff Studios, Melbourne, Paul Le Couteur, Van Wright Foundation, Glitch
Flagstaff Studios, Melbourne, Paul Le Couteur, TAC, Mother’s Day
Flagstaff Studios, Melbourne, Paul Le Couteur, Epworth Hospital, Backyard
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Boy
Flagstaff Studios, Melbourne, Paul Le Couteur, Patties Party Pies, Party Girl
Gusto Music, Melbourne, Cameron Giles-Webb, Simplot – John West, Tomato and Onion
McCann Sydney, Anthony Aston, Mastercard, Coffee Snob
Rumble Studios, Sydney, Tone Aston, NIB, Slip and Slide
Rumble Studios, Sydney, Tone Aston, NIB, BBQ
Smooth 953, Sydney, Shelley Klum & Rusty Graham, Stretch a Family, Comin Home
Southern Cross Austereo, Brisbane, Ray Hahunga, Movieworld, Don’t Go