What the ruck have we done?

Despite the protests from some Gay rights groups… the wedding event of the year happened at New Zealand’s Rugby shrine, Eden Park yesterday.

It was bro-mance, the story of two heterosexual “besties”, who got hitched to secure the crème de la crème of rugby experiences, a trip to the UK for the Rugby World Cup.

Love You Man was the creation of the team at The Edge at RadioWorks.

A survey tactic that kicked off with a viral marketing campaign online to launch day.

Another promo on brand for the station known for stunts, securing lots of free press for again pushing the moral boundaries.