What could be lost is found – Rewind Radio
A new online platform Rewind Radio has been launched today. Rewind Radio allows stations to make their audio content searchable and sharable, quickly and simply.
The Australian invention is the brainchild of IT entrepreneur and former radio broadcaster Anthony Gherghetta, who came up with the idea three years ago and has been developing the product since then.
“There is so much radio content broadcast everyday and most of this content disappears the second it leaves the transmitter. Rewind Radio is designed to capture ‘radio moments’ that can be stored forever and easily shared on social media.”
Today alone, with over 1 million hours of radio content being broadcast around the world; Rewind Radio company chairman Steve Ahern says the invention fills a much-needed gap in radio industry workflow.
“My company AMT works with stations all over the world to make their workflow more efficient, but there was always a gap – how to allow producers or listeners to immediately retrieve audio that just went to air, then listen again and share it.
“When Anthony came to me with his idea, I could see it filled that gap perfectly, so I invested in the company to bring the product to market.”
With Rewind Radio clients, the platform is “always listening” to a station, meaning a producer can make a clip 24/7 and share it in seconds. They also say that Rewind Radio makes radio content more searchable. You can also set the stream and content to be public or private. BFM Malaysia, Radio Romania and 2SER FM Sydney have been beta testing the system for a number of months.
Steve said: “Stations using Rewind Radio tell us that it is perfect for sharing quick turn-around audio. Podcasts and audio downloads are useful for long form content, but there are lots of short grabs and interviews that never make it to a station’s webpage, social media or podcast feed because they take too much work to edit. Rewind Radio streamlines that process.
“One broadcaster told me his manager was always asking him to put up more content on the station’s social media feeds during the show, but he couldn’t figure how to do it easily and quickly. Rewind Radio solved that problem for him.”
Rewind Radio partnerships director Daniel Laforest said: “Small regional stations particularly like the product because they don’t have lots of staff allocated to production. Rewind Radio lets them create and share clips quickly while they are still on air and brings rich content to their social media feeds.”
You can hit up their website to find out more here.