Volunteer your voice ad wins award
A radio ad “Volunteer your voice” has won the single and overall categories in Rnd 3 of the 2013 Siren Awards.
The ad was written by Andrew Woodhead and Justin Nagorcka from Leo Burnett in Melbourne for their client, seekvolunteer.com.au, which helps source volunteers for all Australian charities.
The ad was produced using volunteer voice over artists and broadcast by radio stations through volunteered air time.
Judge, Mike Edmonds from Meerkats said…
"Like all the most engaging marketing ideas today, this idea transcends its own particular channel and reaches a far broader tribe. I bet it started with a bit of extra buzz at Seek, bringing together their own team behind it, then spread out into the stations and then further out into society. All along, I would imagine it snowballed beyond just a radio ad into something of a mini social movement. That's great value for the client and a terrific case study for radio".
The winning writers said…
“It’s an idea that was really inspired by the spirit of volunteering. Most charities would cease to function without time and talent given generously by passionate people. We wanted to demonstrate the impact of volunteering through an advertising concept that saw the voice-over artists, engineers, music composers and radio stations all come together and volunteer to make the ad”.
Hear the ad here….
or hear it here