VIDEO: Sting, Jimmy Barnes, The Living End front new Triple M TVC

Staff Writer

Rock royalty, Aussie sporting legends and Triple M’s top talent front a brand new campaign for Australia’s home of rock, sport & comedy – Triple M.

The new campaign features Cold Chisel’s iconic track Rising Sun and will run across outdoor, transit, TV, print, digital and social mediums throughout Triple M’s four metro cities – Sydney, Melbourne, Adelaide, Brisbane, and in Perth for mix94.5.

Launching on February 19th, this campaign builds on the Triple M rebrand campaign that began across regional Australia in December 2016.

The campaign uses Triple M’s on-air talent as well as various friends of the network, including former AFL and NRL sporting stars Chris Judd and Ryan Girdler, rock stars Sting, Jimmy Barnes and The Living End.

The TVC also includes and well-known faces that Triple M listeners have come to “know, love and trust”.

SCA’s head of marketing Nikki Clarkson said, “There’s only one iconic brand that’s stood for Aussie rock, sport and comedy for the last 30 years and that is Triple M.

“This campaign not only heroes our own on-air talent but includes great rock and sporting icons, those who have been an integral part of Triple M over the decades.

“We are excited to build on the campaign we launched for Triple M across regional Australia in December 2016 with this new work for our metro stations. Triple M is now truly a national brand.”

Watch the video courtesy of SCA:

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