TRN’s Flava expands

The Radio Network (TRN) are expanding their hip hop and R&B radio brand 'Flava' into Wellington and Dunedin in NZ.

The network have also announced enhanced coverage of the station in Christchurch.

Flava’s Content Director, Christian Boston says:

“We’ve had so much demand to get Flava into everywhere from Dunedin to the Gold Coast. We’ve even had offers from people to put transmitters on their houses, so it’s great to be able expand the network. It was the number one station with the teens in two out of its three surveyed markets last year, so to be able to have it in eight locations this year is a very exciting expansion for us.”

“With our launch of Flava into Wellington and Dunedin it will enable us to capitalise on the ever growing urban audience and further raise TRN’s overall fresh and funky youth audience."

At the moment they are playing new hip-hop and R&B music but from July 19 will add celebrity interviews, exclusive remixes, lifestyle information and news to the programming mix.

A bit of history about Flava ….

Flava launched initially on 23 July 2004 and has been delivering hip hop and R&B music to over 96,300 listeners per week in the Northland, Auckland, Rotorua, Tauranga, Napier and Christchurch regions. Flava’s most successful region is Rotorua being the number one station 10+ (Survey 1/2013).