Triton Digital and NOVA Entertainment partner in publisher-led audio advertising deal

Triton Digital has partnership with NOVA Entertainment to implement Triton’s Sounder across NOVA’s portfolio, giving an end-to-end solution for their audio advertising.

The partnership introduces Sounder’s advanced contextual targeting capabilities, brand suitability, and podcast promotional tools, allowing NOVA Entertainment to control its audio advertising ecosystem

Key features include:

● Best-in-Class Contextual Targeting: Sounder’s advanced contextual targeting ensures ads are placed alongside the most relevant content, maximizing campaign effectiveness across NOVA’s audio properties.
● Premium Brand Placement: Sounder’s robust brand suitability measures provide peace of mind for advertisers engaging with NOVA’s diverse audience.
● AI-Powered Promotional Tools: Innovative podcast promotion tools will enhance discovery and engagement, driving listenership and monetization opportunities for NOVA’s growing podcast portfolio.

Richard Palmer (pictured), the VP of Market Development and Strategy for APAC at Triton Digital, said:

“Our partnership with NOVA Entertainment exemplifies our commitment to providing publisher-led end-to-end solutions that drive innovation in the audio industry. By combining Triton’s technology with NOVA’s market leadership, we’re creating an ecosystem where publishers have full control over their advertising chain, from contextual targeting to brand safety and beyond.”

This new partnership follows on from Triton’s launch of Demos+ in Australia last year, which provides advertisers with advanced audience segmentation capabilities, driving more targeted and effective campaigns. Triton Digital also releases the monthly Australian Podcast Ranker.

Tim Armstrong, Director of Digital Capability and Data at NOVA Entertainment, said: “This technology (Sounder) not only allows us to offer unparalleled targeting and brand safety to our advertisers but also enhances our ability to promote and monetize our diverse audio content effectively. It’s a game-changer that puts the power back in the hands of creators and publishers.”

Triton Digital acquired Sounder in March 2024 with the acquisition enabling a more seamless, data-driven advertising experience for brands, agencies, publishers, and podcasters.