Triple M on top in Townsville: Xtra Insights Survey 1

Triple M has extended its lead as the station most listened to among all people 10+ in Xtra Insights Survey 1 for Townsville.

It rose 1.2 to 21.4, to remain ahead of sister station Hit 103.1 (+0.9 to 19.5).

Triple M’s Cliffo and Kate dominate the Breakfast timeslot (+1.9 to 22.2), with Hit next (+1.0 to 20.1) and Power100 holding down third spot.

Star 106.3 dropped 4.1 to 12.0, to be fourth in Breakfast.

It was a stellar book for Triple M’s Rush Hour with A.B and Elliott, achieving its first #1 result, up an incredible 2.9 to 21.4.

As SCA celebrates a decade as #1 and #2 stations in market, Head of Regional Content Blair Woodcock paid tribute to everyone involved.

“Congratulations to the SCA Townsville team on today’s outstanding survey results!”

“It’s been a transformative year in Townsville with the legendary Steve Price stepping away from the Breakfast show. However, Triple M newcomers, Guy ‘Cliffo’ Clifton and Kate Jeboult have delivered truly engaging content over the past ten months, earning them their first #1 Breakfast Show in town!

“Our other new Breakfast show, Bronte & Lakey, heard on Hit 103.1 Townsville, has also made waves with impressive growth in cume and station listened to most, to secure the #2 spot.”

“With our SCA stations continuing their remarkable 10-year streak as the #1 and #2 positions in the market, this achievement speaks to the strength of our fiercely local approach and the team’s dedication.

“Well done to all!”

Click on charts below to enlarge.