Triple M launch new digital stations
While only going to Adelaide and Perth, SCA launch their latest digital radio offering Triple M Modern Rock Digital, this weekend.
Being a Modern incarnation, it will serve rock from the 2000’s to now. Think acts like The Black Keys, the Arctic Monkeys, Alt-J and Linkin Park, and Triple M Modern Rock say they will also champion Australian acts like Kingswood, Boy & Bear and John Butler Trio.
Head of the Triple M Network Mike Fitzpatrick said: “Cut Triple M open and we bleed rock music. It’s a beautiful, ever-evolving art form created by the hands of musical craftsmen and women. The evolution of rock is such that we’ve built a place where the new sounds and varied styles of the genre can live."
"Unlike our taxpayer-funded ‘youth network’, Triple M Modern Rock Digital isn’t elitist. We don’t care about ‘cool’ music or ‘on trend right now’ styles. If it’s a great song, we’ll play it. Whether it’s created in a garage by four blokes on instruments or a woman with an acoustic sitting on a bed, Triple M Modern Rock is their new home on Digital Radio.”
For Adelaide, the new station will join Classic Triple M, and in Perth it will be an alternative to Triple M Classic Rock Digital and Mix 94.5.