Triple M back on top in Bendigo Xtra Insights survey


Triple M is back on top, in the first Bendigo Xtra Insights survey in 18 months.

Stablemates Hit91.9, with the new regional Breakfast duo of Nick and Jules, were still slightly ahead (22.5, down 0.4) of long time Triple M hosts Cogho and Mandy, up 1.7 to 22.1.

For all audiences 10+, Triple M was up 2.0 to 22.1, Hit was down 1.4 to 21.2, next was ABC Central Victoria, steady at 9.2.

Triple M saw the biggest leap in cumulative audience, up 6000 to 68K. Hit was down 1700. Gold Central Victoria and ABC Radio National saw the next best increases in cumulative listening, both up around 2500.

Blair Woodcock, SCA Head of Regional Content, says “We’re thrilled to see today’s survey ratings for Bendigo’s 93.5 Triple M and Hit91.9! Not only claiming the #1 and #2 spots respectively, both stations have hit all key demos and together reach more than 57% of the Bendigo region. These results are a testament to the hard-working team who should all be extremely proud today.”

Click on images below to enlarge.

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