Traditional radio reimagined: TikTok influencer hosts groundbreaking show for Millennials

It’s traditional radio, reimagined for the streaming generation.

The viral energy of TikTok is now making its presence felt on digital radio, with a groundbreaking new US morning show designed especially for Millennials.

MAT Media Group this week launched The Morning Juice with Stew, hosted by TikTok sensation Larry Stewart, aka Stew.

With over 40 million TikTok views and more than half a million followers, Stew is taking his relatable humour to the streaming space, as part of Inferno Radio’s brand-new programming line up.

The show blends traditional radio with a fast-paced, TikTok-inspired format.

“TikTok gave me the platform to connect with millions, and now I’m bringing that same energy to digital radio,” says Stew.

“It’s like hanging out with your funniest, most relatable friend every morning – only now, it’s live, and it’s everywhere you are.”

This is radio for listeners who love apps, smart speakers and short-form entertainment.

“Stew is the perfect ambassador for our vision,” says Patricia Ray, operations manager at MAT Media Group. “He’s bringing the excitement of social media to the intimacy of radio, proving that the medium isn’t dead – it’s evolving.”