The Studio at SCA recreates classic SPC jingle

Southern Cross Austereo‘s in-house creative arm has reimagined the classic SPC jingle for the current day.

The Studio at SCA have launched a modern interpretation of SPC’s Baked Beans & Spaghetti jingle, originally produced by Mike Brady in the 1980s, for a new radio campaign.

“It was a real privilege for one of the most iconic brands in Australia to trust us with such an important aspect of their branding,” said head of The Studio at SCA Luke Parsons.

“It’s right in step with us (SCA) embracing our expertise in market as audio innovators. We’ve been building brands through sound for decades and have been lucky to work with some truly great clients, such as SPC.”

The campaign can now be heard nationally across the Hit Network.

“It was important to maintain the integrity and history of the jingle, a ‘National treasure’ for us, but bring it into the 21st century,” said SPC category marketing manager Jo Cruth.

“SCA’s care and dedication to delivering the SPC bounce, as requested, was much appreciated. We love the end result!”

View the new campaign video below.