‘The Studio at SCA’ expands into Sydney
SCA has expanded their cross-platform sales tool ‘The Studio at SCA’ into their Sydney HQ.
With 2Day FM’s Rove McManus and Sam Frost, Triple M’s Merrick Watts and SCA Execs Chief Sales Officer Brian Gallagher and Head of Radio Sales Sydney Carla Vella along with industry VIP’s, SCA The Studio Head Wade Kingsley said:
“The Studio at SCA is a place where our creators collaborate with our clients to make multi-channel campaign ideas that deliver results. We’re thrilled to showcase our new space for The Studio in Sydney and look forward to working with our clients here in the future”.
The Hit Network’s Hamish & Andy gave The Studio concept a nice nudge, which allows them to be a part of the creative process directly with clients.
“The most important attribute when you’re talking to an audience, in order to engage them, is authenticity, being genuine….if you don’t genuinely love what you’re doing or the idea you’re doing it just stinks from a mile away,” said Hamish .