The modern day aircheck. Who’s doing it?

Reporter

Back in her days as a breakfast radio presenter, there was one particular meeting that Carmen Braidwood came to both dread and value: The aircheck.

Sitting down with the boss, together they’d break down what worked on-air and what didn’t.

It was painful. It was powerful. Sometimes it was excruciating. But Braidwood, who has worked across a host of stations – from Sea FM on the Gold Coast to Perth’s 96fm – says it was the most effective form of professional development she’s ever received.

In a LinkedIn post, Braidwood says “Those conversations — grounded in honest feedback, support, and a genuine desire to help me succeed — sharpened my skills, strengthened my voice and made me a better broadcaster.”

Most of us would remember our first aircheck, for better or worse.

Excruciating would certainly be the best word to describe my own. Decades on, I still refer to it as my ‘bogan special.’

Squirming like a spider pinned to a backboard, I clearly remember the bewildered look on my news director’s face as he snapped off the ‘play’ button on the big, clunky cassette deck in his office, turned to me and saidSarah. The word ‘four’ only has one syllable.”

Braidwood (pictured above) observes that over the years, aircheck sessions have become fewer and further between.

“Program directors became busier. Some disappeared from the process altogether.”

Now a media trainer herself, Braidwood says today, it’s not just broadcasters creating content. Executives, entrepreneurs and internal spokespeople are all fronting videos and podcasts, representing their organisations.

But who is helping them to review and improve their work?

“The big corporates just aren’t doing it the way they used to,” says Braidwood.

“But that doesn’t mean you can’t benefit from the power of a good old-fashioned air check.”

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SCA Insider
23 Apr 2025 - 8:43 am

Most CDs don’t do them now. They’re too busy, and don’t care for the professional development of announcers – especially at the Regional level. You’re there to fill an ACMA requirement, why would you want to get better?

Ty Mentemp
23 Apr 2025 - 10:11 am

Most dont do them cause they havent got the experience to critique more experienced announcers , the other fact is theres no one left to air check apart from the brekky show…

rob grant
23 Apr 2025 - 11:11 am

broadcast accountability…So harsh

AussieCam58
23 Apr 2025 - 12:26 pm

AI won’t need airchecks haha

Rob McLennan
23 Apr 2025 - 4:13 pm

You’ve triggered me with that mention of “for-wa” Sarah! 12 months is not a “yee-uh” either. I could go on…

Yes, airchecks are time consuming but it’s our job as leaders to make our teams sound as good as they possibly can – especially in news. My view is that you either do your job properly or you don’t do it all. Ultimately our teams are a reflection of our own leadership skills.

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