‘The beginning of a new era for radio advertising’

Staff Writer

ARN and OMD have officially launched RadioMATRIX – a holdings system for radio bookings, which can cut campaign reconciliations from one month, to one day.

The service was designed and managed by AudioNET. It provides automated daily file transfers of ARN bookings and confirmations, which are directly imported into OMD's BCC booking system.

Jo Dick, Head of OffScreen Trading at OMD says:

“It's the beginning of a new era for radio advertising, facilitating better campaign management. The provision of radio holdings puts ARN radio at the forefront of industry best practice”

“OMD is committed to automation and reducing manual tasks in order to focus on more strategic and innovative client challenges”

ARN National Agency Sales Director Matthew Granger says:

“We are committed to making it easier and more efficient for our agency partners to do business with us. This is the first of a series of substantial investments that ARN is making to ensure we continue to lead and improve the services we provide to agencies.”

When TV introduced their holdings systems five years ago, agencies estimate it cut their campaign administration by 80%.

AudioNET CEO Dave Cox says:

"RadioMATRIX is the first step towards modernising a multitude of manual systems that radio managers have been shackled with for too long.

“RadioMATRIX gives sales managers client-specific booking information, as well as reports such as  paid spots vs sponsorship and average spot rates.

Information is accessible easily and quickly and will significantly reduce the daily reactive administration of radio sales, leaving more time for strategic services for clients.”

OMD has been testing RadioMATRIX on behalf of the Media Federation of Australia and other agencies are expected to adopt the system soon.

See more about it here.

Dave Cox Jo Dick


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