The Aussie kids’ podcast gaining global momentum as family audio genre surges

Independently created children’s podcast Silly Stories for Kids, founded by Australian storyteller Sam Ramsden, continues to gain global momentum, as the brand expands into live touring and the launch of its first picture book.

Today, Silly Stories for Kids launches its national tour.

With millions of downloads worldwide, audience distribution now sits at approximately 52 percent North America, 26 percent Australia and New Zealand, and 13 percent in the United Kingdom, highlighting the show’s expanding international footprint.

The podcast’s growth reflects the increasing influence of creator-led storytelling within the rapidly evolving Kids and Family audio category, reinforcing the shift toward on-demand storytelling for younger audiences.

Silly Stories for Kids has grown primarily through organic discovery and word-of-mouth among families, reflecting a broader shift in how audiences are finding screen-free entertainment.

The show has also attracted recognition beyond podcast platforms, including being featured in CarSales.com.au’s curated Top 10 podcasts for families to listen to in the car, reinforcing its growing presence in everyday family routines.

Creator Sam Ramsden said everyone knows the value of story:

“The growth of Silly Stories for Kids just shows that families are searching for creative, joy filled stories they can trust, enjoy together and share with their friends.”

Commercial growth for the podcast is supported by Rare Air Agency.

Jeff Barnes, Commercial Partner at Rare Air Agency, said the show’s momentum signals a new phase of globally scaled, creator-led family entertainment.

“What’s driving this isn’t just audience growth, it’s a shift in how family entertainment is being built,” Barnes said. “Kids gravitate toward the stories they love, and when something captures their imagination, they return to it again and again. What Sam has created with Silly Stories for Kids shows how powerful, consistent storytelling can resonate with families around the world.”

The podcast’s growth is now extending into live entertainment with the launch of The Silly Stories Spectacular Live Show, a national Australian tour beginning with a six-show run at the Sydney Comedy Festival in April 2026.

Additional performances are scheduled for Perth, Brisbane and Adelaide.

The brand has also announced its first Silly Stories for Kids picture book titled OK Let’s GO!, marking the next step in the expansion of the series beyond audio and live performance.

Images supplied.