That Summer Vibe…

Staff Writer

Take 3,500 people, ask them a bunch of questions regarding summer, radio and media in general and see what sticks.

We all know that Media consumption changes over summer as most of us have more time on our hands.

But are they listening to radio more?

What does summer mean to them?



The team at SCA Research have released a new study into the Summer Vibe. While it taps into their own online research panels, they tipped in 500 people who had no idea who was behind the research. 

Either way, it gives a nice 3500 person snapshot into what some of our audience thinks, does and act over the summer break and the have shared the results with RadioToday.

How does their Media Consuption Change coming into Summer?


Why are they Listening more in Summer?

Where are they listening?


What Summer means to them?

It’s also about setting goals for the year ahead..


You can view the enitre study below:


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