Survey 8 Results: Chrissie, Sam and Browny end 2017 atop Melbourne FM radio ratings

Staff Writer

Welcome to the final survey for 2017! 

KIIS 106.5’s Kyle and Jackie O continue their double-digit trend in the final GfK survey of 2017, again the #1 FM breakfast show, ending the year with a record-breaking 12.1%. Macquarie Media’s 2GB, as always, remains the powerplay in Sydney radio.

In Melbourne, Nova 100’s Chrissie, Sam and Browny have leapfrogged GOLD104.3 in Breakfast, climbing an impressive +1.2 points to 8.2%. ARN’s GOLD does, however, remain #1 FM with 3AW #1 overall with 15% market share. Not a great book for Fox FM, it’s behind Nova and GOLD with KIIS snapping at its heels.

SCA’s Triple M Brisbane made some solid headway in Breakfast in Survey 8, now ahead of ARN’s 97.3FM by +0.1 points, making it #2 in the coveted shift. Although ABC Radio remains the #1 AM in the market, 4KQ up +2.1 points to end ‘17 on 10.2%.

ABC Radio Adelaide took a hit in Breakfast, losing -2 points. FIVEaa took those gains, and more, increasing +2.3 points to a total market share of 14.9% in brekkie. On the FM band, in Drive, Nova 91.9 scored a good book today; it climbed +2.1 points to 15.3%.

Perth’s biggest mover and shaker was Macquarie Media’s 6PR. The station made impressive gains in Breakfast, replacing ABC Radio in the shift. SCA’s Hit 92.9 jumped +1.4 points to 9.2% overall, but still #4 FM in the market.

All the GfK results and number one’s below, to bring you up to speed quickly.

Survey eight for 2017 was conducted by GfK for Commercial Radio Australia between Sunday October 1 and Saturday December 9.

Radio Today will continue its rolling coverage, including The Spin and comments from network content directors in our network-by-network analysis, later today.

SYDNEY: Kyle & Jackie O still #1, record biggest increase of any other breakfast show in Survey 8

#1 FM Overall – KIIS 106.5
#1 AM Overall – 2GB
#1 FM Breakfast – KIIS 106.5
#1 AM Breakfast – 2GB
#1 FM Drive – KIIS 1065
#1 AM Drive – 2GB

MELBOURNE: Chrissie, Sam & Browny finish the year at #1 in FM breakfast

#1 FM Overall – GOLD 104.3
#1 AM Overall – 3AW
#1 FM Breakfast – Nova 100
#1 AM Breakfast – 3AW
#1 FM Drive – Fox
#1 AM Drive – 3AW

BRISBANE: Ash, Kip and Luttsy still #1, but breakfast race narrows thanks to Triple M gains

#1 FM Overall – Nova
#1 AM Overall – ABC Radio
#1 FM Breakfast – Nova
#1 AM Breakfast – ABC Radio
#1 FM Drive – Nova
#1 AM Drive – 4KQ

ADELAIDE: FIVEaa claim breakfast crown for Survey 8 trifecta, Nova increases drive lead by 2.1

#1 FM Overall – Mix 102.3
#1 AM Overall – FIVEaa
#1 FM Breakfast – Mix 102.3
#1 AM Breakfast – FIVEaa
#1 FM Drive – Nova
#1 AM Drive -FIVEaa

PERTH: Clairsy, Matt and Kymba close in on breakfast rivals Nathan, Nat and Shaun

#1 FM Overall – Mix
#1 AM Overall – ABC Radio
#1 FM Breakfast – Nova
#1 AM Breakfast – 6PR
#1 FM Drive – Nova
#1 AM Drive – 6PR

Do you have any insights and analysis to contribute? Have you spotted a trend everyone should know about? Share your constructive take on today’s results in the comments below.

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Recent comments (3)
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19 Dec 2017 - 10:51 pm

How much longer can Talking Lifestyle remain in MEL & BNE?
Bring back the Best Hits of All Time!

TL Fan
20 Dec 2017 - 5:55 am

Interesting to note the weekend share for Talking Lifestyle in Sydney narrowly beats stablemate 2GB (7.2 versus 6.8 share). It demonstrates the talk audience is not so indivisible in Sydney as it appears to be in Melbourne where John & Garry at breakfast scored a barely detectable 0.1 share. I believe 3AW is programmed in a manner that denies any alternative (commercial) talk station much breathing space. It’s then further unhelpful that Melbourne’s Talking Lifestyle doesn’t lead it’s programming with so much as a breakfast program from Melbourne. I personally like John & Garry’s program. I’ve also grown fond of much of this station’s line-up. Yet I’m not one of those former Magic listeners that appear to be boycotting the station entirely. You’d hope the ABC local radio handles it’s upcoming changes less radically than Macqaurie managed 1278 as the same issue awaits – trying to attract a new audience without alienating the old one. Unless Macquarie is willing to adjust its 1278 program to be city-specific (much as how ARN operate their stations generally), I can’t see 1278 capturing the 2 per cent share it ought to be capable of finding. Another survey, another ironic axing: Congrats to The Thinkergirls at KIIS 101.1, leaping ahead of both Fox and Nova – I guess the strategic plan strikes again. Will be interesting to see if the new KIIS line-up can capitalise on a decent 7.5 share the station finishes the year on – possibly the result of an improved music playlist. I tip KIIS might finally shake things up on the ratings ladder now that it has cleared the way for fresh talent and ideas.

20 Dec 2017 - 7:33 am

2DAYFM have done very well they beat Talking Lifestyle 954. Awesome result. High fives all round.


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