Survey #5 Results: Triple M Adelaide #1 at brekkie, WSFM #1 FM in Sydney

I am sorry is there 2 different surveys …..AM FM….How about 2GB wins Overall for Everything and FM is struggling to even compete against 2GB. HELLOOO any Marketing people who have an IQ people buy from 2GB.

Wolf it’s quite a different story when you look at cume and TSL. The older audience (my parents included) leave the radio on all day rusted on to the same station, whether they’re listening to it or not. As pensioners they are not unfortunately a hugely desirable market for big brands (I’m married to a marketing director of a big brand). AM wins with TSL and gets smashed with cume.

The overall bulk of listeners are over 55. This is the demographic that saves rather than spend and who are dyed in the wool rusted on users of products and very rarely change e g, vegemite on toast morning after morning.

Also, GB is the station for the elderly who in the main can be told anything and believe it. How many times have we heard about oldies being ripped off by believing something they’ve heard after answering a knock at the front door. Not forgetting the other bulk of GB listeners who are right wing nutters who would not be aware of the extreme bias of presenters and callers.

Why would you advertise on GB?

not a good day for Hit network, except Perth. If you believe the rumours that 92 show has just resigned as well.

Talk about good news, bad news.

In the same Macquarie Radio building in Melbourne, you have Ross and John the ‘Kings of Breakfast” rating at 20.5 – unmatched anywhere in the country – while across the hallway, the feed of Talking Lifestyle at 0.4.

0.4 – Even Vega didn’t go that low!

Really, then why is FM trying to be more and more Talkback then playing Music.

@TheWolf…there’s only one Wolf and you’re not it.

Good to see Ash London rise in Sydney across drive and nights.

No one really knows who 2GB or 3AW or how to find them on the dial so its pointless publishing their results. only the over 60’s in the industry really care and there aren’t many of them left

Why is an AM vs FM argument even happening?
They split results for very good reason… the main being AM listeners are old, and commercially difficult to sell.

Please. How can a metro breakfast show rate 20+, yes 20+. What is going on in the Melbourne market. Can no one bring a challenge ? Step up or step off. Nothing else in double digits. In a survey which braced for a fall, it went up. This show is beyond compare. It demands a challenger, but from where ?Cars, coke, cash and kardashian crap won’t suffice guys.

You’re a smart one Robbo! I’m 40 and have worked in AM talk for 20 years, so that must mean I was 20 when I started so I’m not sure how that works given you claim only people over the age of 60 work in AM talk. However that’s good news, means I should be able to keep working in radio for another 20 years and then when I turn 60 I’ll still have a radio career ahead of me.

Good luck trying to keep your job in the FM world when you are 50 buddy.

Did I notice both the number one stations in Melbourne and Sydney are AM talk stations? Maybe that was just a one off in this survey.

How many more surveys must we endure Talking Lifestyle in Melbourne? Isn’t 0.4% enough to have it put down?
Melbourne doesn’t like networked talk from Sydney … remember MTR?
But a decent local talk station would be a good idea. 1116 3AK did it nicely before giving up and evolving into SEN.
It would also be wonderful to have the original Magic 693 back … even if only on digital.
Has Macquarie Radio no imagination?