What's New April 19, 2015

Survey #2 Results & Analysis

PERTH

ARN

A flat result for ARN’s latest acquisition, 96FM, in Perth today falling a touch to 11.3%.
That said, with Mix94.5 declining by 1%, the margin has narrowed between #1 and #2.
Big demo fluctuations for 96FM though; a massive fall in teens (which they won’t care about), a big jump 18-24, and a pretty sizeable jump 25-39; with equally sizeable hits 40+.
The dayparts, largely, fell. So not a terrible result by any stretch, but probably not the one 96FM were hoping for,

SCA

The monster in Perth that is Mix 94.5 has fallen by a point, yet remains #1 overall by 2.6%.
What will be pleasing for SCA is that the declines were largely driven out of demo, so they will ebb and flow a bit and there’s not a lot you can do about it.
In their core 40-54 demo, they’re solid as a rock.
92.9 moved up a touch by 0.1%. They’ve obviously got a hell of a mountain to climb but with all demos either flat or up marginally, that’s a win for the station at the moment.
Whilst breakfast remained stubbornly flat on 5.3%, daytimes saw some good improvement.

A small decline for Nova, with the station remaining #3 overall.
Nova win teens, and are #2 18-24 and 25-39 behind triplej with a strong lead over CHR competitor hit929.
A big jump in Breakfast for Nova with the station #2 FM in that daypart.

MRN

For 6PR’s first result as an MRN station, it wasn’t bad.
Overall up a little, with a very strong Breakfast result, moving into #3 just ahead of Nova.
The only downside for 6PR was that they declined 55-64, with a big jump 65+ driving the bulk of the increase, nevertheless, up by over half a point overall is nothing to complain about.

6IX

A good little jump for 6IX overall, with nearly all demos and dayparts improving.
It’s 3% off #1, but in 55-64 6IX is very competitive with the bigger FM stations.

ABC

The ABC really are very strong in Perth, always have been. Both stations have done well.
triplej has improved slightly to 9.2%; well ahead of hit92.9 and 1.9% behind Nova.
A strong bookend performance in bky and drive, with daytimes declining for triplej, but overall a great result.
Much like Triple M Melbourne, ABC720 is heavily driven by Breakfast where they simply dominate. Breakfast is on a 15 share overall; now over 2 points clear of the nearest station, and whilst this strength doesn’t flow through the dayparts, it is enough to give ABC720 a great 10+ result of 10.7.

ADELAIDE

SCA

Unfortunately for SCA, probably not as much. hit107 did improve a touch to 6%, driven by 25-39’s.
hot107 also grew in Breakfast, Mornings and Afternoons – but fell a little in Drive, and a fair bit at Nights.
So not the result SCA would have wanted for hit107, but given S1, they may have bottomed out and will look to rebuild from here.
Triple M has not had a good day; down by 1.3% overall with a massive hit 18-39 – the 25-39 component of that will hurt.
It looks like a TSL driven result, with Mornings and Afternoons copping it badly for Triple M.

This really is quite a spectacular result for Nova 91.9 in Adelaide, the under 40 figures are massive. 38% in teens, 25% 18-24’s, and 21% 25-39’s. In a market that is notoriously tight for revenue, Nova would be sucking a fair portion of the advertising dollars out of this market.
The dayparts are great. Bookends are very strong, daytimes are good.
Overall, whilst Nova is #2 FM, in the under 40 space it is #1 by a mile.
FIVEaa has also had a great result, up to the 11’s again – due no doubt to the influence of footy.
Every daypart up, with Breakfast improving by 1% and again the #1 commercial show (behind the ABC)
A day out for the Nova Entertainment team; it will be Farmers Union Iced Coffee, Haighs Chockies and Coopers Beer all round at Hindmarsh Square today.

ARN

Mix102.3 remains the leading station in Adelaide on 13.6%, albeit with a slight decline…but nothing ARN will be concerned about.
Mix wins 40-54 convincingly, and at least in the commercial sphere dominates 55-64.
A good improvement in Breakfast – nearly pipping FIVEaa, but just not quite.
Cruise fell by 0.9, driven by 55+ demos – so not great; that said, a low-cuming station such as Cruise will always be at the mercy of where the diaries fall, and for an AM music station to be 8.3% overall in a metro market is pretty healthy by any measure.

ABC

Nice one for triplej – up in every demo, and the #2 station 18-24 and 25-39 (behind Nova).
This was largely driven out of workdays, in particular a big jump in Mornings.
A flat ABC 891 result, but still strong as an ox.
ABC891 is #2 overall on 12.5%, and much like Perth, this is driven out of a powerhouse Breakfast performance with the station winning that daypart by a mile on 18%.

So what are you seeing, let us know your thoughts in the comments below and with our #radioratings conversation on twitter.