Survey #1: The Results – Adelaide

Staff Writer
Mix 102.3 is still number #1 in Adelaide, but the big movement is triple j who have jumped to 9.2 overall – that’s a climb of 3.5 and 2.3 in breakfast with incoming Adelaide boys, Ben and Liam.

·      FIVEaa enjoyed a jump in the survey, up 1.2 to 11.3, claiming second spot overall. There were increases across all shifts, but most notably weekday breakfast and weeknights. The station also achieved the fourth-highest swing in any demographic, gaining 6.9 amongst the 55-64 age group to finish with 15.0.

·      The summer book meant ABC Adelaide were down in this period, dropping 1.0 to 10.9. While continuing to dominate AM, a 5.4 loss in the evening shift and a 3.3 drop in the drive shift had an impact overall.

·      Triple j breakfast had a great rise of 2.3 beating Hit 107. Local talent Ben and Liam may have relocated to Sydney, but the Adelaide audience is still showing their support. The broadcast of the Hottest 100 also contributed to this spike over the summer period. The station gained 9.1 amongst the highly volatile 18-24 demographic – the highest swing experienced by any station – as well as 7.3 amongst those aged 40-54.

·      It seems the impact of Nova and triple j has weighed heavily on the SCA-owned Hit107. While a 2.1 drop was felt overall (leaving the station with an 8.8 share), it was the 5.2 decrease amongst the 25-39 demographic combined with the 4.1 loss amongst those aged 18-24 that had the biggest impact.

·      Triple M was pretty flat across key demographics and shifts, as the Adelaide audience eagerly waits for the start of the footy season. This was highlighted by the 6.2 drop in the 18-24 demographic.

·      In terms of the afternoon and drive shifts, triple j made the most ground, gaining 4.5 and 4.6 respectively. But they still trail behind Mix for afternoons and Nova for the drive shift.

·      FIVEaa pulled away from the rest of the competition for the weekday evening timeslot, gaining 1.5 to finish on top with 12.8. ABC and Nove are now neck-and-neck on 11 each.

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