Survey #1 2017 results are in for Canberra
The SCA-owned Hit station also had solid uplifts across mornings (+2.1%), drive, evenings (+6.4%) and weekends (+5%).
It was a “Whoopp” response from Hennessy to today’s win. “I’m stoked. We – Ryan, producer Matty, and Jason – worked so hard, we gave it everything we had so much fun. It’s awesome to see these results,” she told Radio Today.
Mix 106.3 is the #1 FM station overall in the nation’s capital with a 20.2% share, rising an impressive +4.3% in today’s survey results. It also experienced a +22.6% increase in people 10-17, owning an influential 40.4% share of the demo.
Canberra FM Radio GM, Craig Wagstaff, said that today’s results are “strong”.
“Whilst pleased and proud of the survey results, we emphasise our sincere appreciation for the ongoing and continued support from the Canberra community – our listeners and commercial partners, and the trust given to the strength of both stations.”
Not a great book for ABC Canberra, although Dan Bourchier (pictured below) holds the stations #1 breakfast show position, with a -2.7% dip in breakfast to 17.7%. And, overall with people 10+, -2.2% to 12.3%. The station also lost -5.2% of its all important 55-64 demo. Radio National saw increases across the workday, including a +2.8% gain in afternoons – up +1.8% overall.
Local ABC manager Andrea Ho says, “Overall the station has maintained its position as the number one talk station in Canberra. We’ve started 2017 with several new presenters, and we’ll continue to work hard to deliver on our commitment to our local radio audiences throughout the year.”
Radio National, on the other hand, saw increases across the workday, including a +2.8% gain in afternoons – up +1.8% overall. ABC News Radio, rather impressively, out-rate two commercial stations (2CC and 2CA) with audience spikes in breakfast, mornings and afternoons.
Over to triple j, and it was a small +0.9 increase overall, but the youth station lost -6% of its 10-17-year-old audience but gained +4.5% of people aged 25-39. It’s not all bad news though with both mornings and afternoons making notable single digit gains.
The Capital Radio Network’s 2CA dropped -2.5% of people 10+, also experiencing a drop in audience across all sessions including mornings (-5.1%) and afternoons (-4.9%). There was, however, a small increase in people 10-17, 18-24 and people 65+.