Survey #1 2017: Newcastle, NSW
GfK has released the first survey results of 2017 for the city of Newcastle. Local SCA station KOFM remains at #1 with 14.3% listenership, despite dropping 1.4 points since the last survey of 2016.
Hit 106.9 is steady in second place at 13.1%, while triple j rose 1.3 points to 11.4%, putting more pressure on the top three stations.
KOFM’s Tanya & Steve notch up another win at breakfast. The duo sit 1.5 points clear of ABC1233 with no other genuine competitor in sight.
At drive, Novocastrians prefer Hit’s Hamish & Andy, stealing 19.7% of the audience. The pair’s established lead has increased even further in the slot thanks to KOFM’s Blanchy sliding 2.2 points.
It seems that Hit has been siphoning listeners from both KOFM and NEWFM in the 10-24 age bracket. The network shot up a whopping 31.7 points in the combined demographic at the expense of KOFM and NEWFM suffering substantial losses.