Survey #1 2017: Newcastle, NSW

Staff Writer

GfK has released the first survey results of 2017 for the city of Newcastle. Local SCA station KOFM remains at #1 with 14.3% listenership, despite dropping 1.4 points since the last survey of 2016.

Hit 106.9 is steady in second place at 13.1%, while triple j rose 1.3 points to 11.4%, putting more pressure on the top three stations.

KOFM’s Tanya & Steve notch up another win at breakfast. The duo sit 1.5 points clear of ABC1233 with no other genuine competitor in sight.

At drive, Novocastrians prefer Hit’s Hamish & Andy, stealing 19.7% of the audience. The pair’s established lead has increased even further in the slot thanks to KOFM’s Blanchy sliding 2.2 points.

It seems that Hit has been siphoning listeners from both KOFM and NEWFM in the 10-24 age bracket. The network shot up a whopping 31.7 points in the combined demographic at the expense of KOFM and NEWFM suffering substantial losses.

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19 May 2017 - 2:21 pm

Really sad to witness the ongoing demise of the 2 Caralis stations in the market. 20 years ago 2HD was a clear #1 with a massive share of the audience. Now it languishes in single figures. NEWFM have had the same guy on breakfast for nearly 20 years and it’s never rated. He’s paired with a 60 year old woman so it’s hardly surprising ! By rights, the Hit 107 brekky show should be blitzing it as they have little or no competition, but it keeps failing to hit the mark and lacks any sort of direction or purpose. That just leaves KOFM and the ABC to keep on doing what they do well and prospering

Darren Moss
19 May 2017 - 4:42 pm

Bring back David Jones (1341 2NX)… Those were the great days where breakfast radio in Newcastle was theatre of the mind… and the odd gag.


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