Survey #1 2017: Mandurah, WA results are in

Staff Writer

Gunners & Ali is the most listened to breakfast show in the Mandurah WA radio ratings released today.

Situated midway between Perth and Bunbury, the region is served by only two commercial radio stations, 97.3 Coast FM and 1116 6MM.

Coast FM steals the largest share of listenership across all slots and demos, comfortably beating out 6MM as the most listened to radio station in the region with 34.0.

Coast FM duo Gunners & Ali ease past 6MM’s Peter Jackson in the breakfast slot with 32.8, while the drive session sees Coast’s Squinty overshadow 6MM’s Peter Rowe with an impressive 36.2.

Across the demographics, Coast FM has a firm grip on the 10-54 age bracket, yielding slightly to 6MM with older audiences. The only survey category owned by 6MM is the over 65’s, which sits at 11.7 compared to Coast’s 6.6.

Joan Warner, CEO of industry body Commercial Radio Australia, said: “Mandurah is a great example of how radio brings regional communities together, with the local mayor, volunteer support centre, newspaper editor and cinema operator all having regular radio spots to talk about what’s happening in the city.”

The survey was conducted between February 13 to March 4 by Xtra Insights. Ratings for Western Australia’s Esperance region are scheduled for release next week.

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22 Mar 2017 - 3:13 am

Err what? So more than 60% of listeners are listening to Perth stations, yet none of these are listed.

What a pointless survey.

Sample Steve
22 Mar 2017 - 3:13 am

I’m curious to know what the sample size of this survey was?

22 Mar 2017 - 3:15 am

What’s the point…?

22 Mar 2017 - 3:15 am

These results mean absolutely nothing when only 2 stations are included. I get the Perth stations not being included – but why weren’t ABC/Triple J included? Surely all the regional surveys released this year won’t be like this? It’s hardly a proper survey when you just survey 2 stations from the same company.

Surveys and the awful truth
22 Mar 2017 - 3:16 am

Eventually there will be no surveys. ‘Why do we even bother’ will be candy to the fat cats. So then all of the selling will be programmatic. All of the direct stuff will be “relationships and solutions” are we putting up enough balloons on the round abouts. GMs are already pushing how useless surveys are and they are killing the industry to pay off their houses. So you will see more Brekky hosts out doing OBs unpaid on Saturdays and likely Sundays – the only talent you will have are nerds who love 40 k a year and would do it for free anyway. It’s not going to be about big talent drawing crowds anymore, the blame will go on the digital revolution, and friends…… it will be dead – stream American radio for a case study any day you like.

Keeping it logical
22 Mar 2017 - 3:16 am

Whoa! Heavy chat @ Surveys and the awful truth 21:42 16 Mar 2017.
Well done 97.3 Coast FM. on delivering local product,however Im not clear on why other stations that can be heard in the Mandurah locale are not included in the results?

22 Mar 2017 - 3:16 am

Has noone else here been involved in a regional survey? The station would have paid for the survey and been asked whether they want the other Perth stations results released, obviously they didn’t take this option because they wanted to be safe as this is their first ever survey…..

22 Mar 2017 - 3:17 am

So there’s no ABC in Mandurah? Who knew that budget cuts had gone that far.

22 Mar 2017 - 3:17 am

If that’s true Pamela, they should have considered not releasing the 6MM results as well.

31 Mar 2017 - 4:18 am

The Mandurah survey is irrelevant. The ABC and Perth commercial stations (all of which are received in the Peel region) are ignored.

60.5% of Mandurah radio listening is not listed in the survey.

I’ll bet some Perth stations have higher figures than the woeful numbers attained by 6MM. ABC 720 and Triple J most certainly will.

The only conclusion I draw is Coast FM’s numbers are quite good, 6MM’s awful. The rest of the survey is meaningless and reveals little.

At a guess, I’d suggest 6MM’s poor numbers are directly attributable to the impact of stations such as Perth’s top rating Mix 94.5 in the region.

1 Apr 2017 - 11:26 pm

Aren’t 97.3 Coast FM and 1116 6MM both owned by the same people? lol.


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