Superstar lineup headed to SCA’s world-leading production conference

Former Features Editor

SCA’s annual producer conference PRODCON is on again, and will see the network’s show and digital producers gather in Melbourne for a day of speakers and workshops to help them continue to grow their skills.

According to national executive producer Sam Cavanagh – who actually has a new gig lined up for next year – “there is nothing like this happening anywhere in the world”, and this year’s attendees can expect a “fantastic line up of speakers that are leaders in their industries”.

“Strong producers allow us to realise the potential in the talent and ideas SCA invests in,” he told Radio Today.

“As a company we have a strong focus on developing these producers to help them progress in their careers.”

Here’s how the conference shapes up (in Sam’s words):

Andy Lee has a producer’s brain. At the conference he will be interviewed by his long time producer (me!) and will talk about how he and Hamish have managed to think up, and pull off, the biggest ideas in radio consistently for 13 years.

Chris Licht has flown all the way from NYC specifically to speak at the conference. When Chris took over The Late Show with Stephen Colbert they were languishing behind Jimmy Fallon in the ratings. Now they are number one. He will talk to us about the insights and talent management it took to make that change.

Michael Hirsh is the Executive Producer of Working Dog Production. Working Dog has produced countless hit TV shows, Films, Radio, Books and Podcasts. Michael usually shuns the spotlight, but has agreed to present because the room is full of producers like him.

Em Rusciano & Gemma Fordham. Two of our countries best content brains, will talk about challenges of building a Sydney breakfast show.

Jennie Sagar is the head of Entertainment for Twitter in the Asia Pacific region.  Twitter has revolutionised journalism among other sections of the media. She will talk to us about what’s next.

We will also hear form the next generation of radio performers and producers, Leon Sjogren, Tanya Hennesy and Christian Hull. These guys are digital natives who are changing how we think about radio as a medium.

Tom Harkin has been running a unique style of style of personal development workshops for corporate and business groups for the last few years. His work has become so sort after, that he is now being flown around the world to run his programs for Fortune 500 companies. As emotional intelligence is the key defining factor for strong producers, we will get a introduction into how to build this skill.

PRODCON is taking place from 9.30am this Friday (October 20) at The Point in Melbourne’s Albert Park.

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