Sunshine Coast survey: Mix at #1 in breakfast and drive

Staff Writer

Mix FM is the undisputed station of choice on Queensland’s Sunshine Coast, claiming #1s at both breakfast and drive.

The station sits at 17.5% for 10+ listeners, a drop of -1.6%. This leads fellow commercial stations Sea FM (13.1%) and Hot91.1 (9.9%). 

Sea FM had a loss of -14.7% in the 10-17 demographic, while Hot91’s recent rebuild has ushered in growth of +7.1% among 18-24 year-olds – a thrilling result for General Manager David Graham.

“2017 has been the year we’ve rebuilt Hot91.1, and to be able to report growth today across all shifts is a fantastic win for us. Only nine months in, the Sunshine Coast clearly love The Hot Breakfast with Dave, Sam and Ash.”

The Hot91 trio is at 9.8%, jumping +1.4% and growing listenership by a total of 28%. Leading the way at breakfast is Mix’s Mark & Caroline with the pair posting a slide of -3.7% to 16.3%, while triple j’s Ben & Liam achieved a strong gain at breakfast with an upturn of +1.7%.

EON Broadcasting have all bases covered in the survey. Mix FM is #1 Over 40 and Sea FM hold #1 Under 40.

“It’s great to see such a positive result for the talented on air teams who continue to connect so well with the Sunshine Coast community,” said Rod Brice, group content director, EON Broadcasting.

Comment Form

Your email address will not be published.

Recent comments (2)
Post new comment
15 Aug 2017 - 2:35 pm

Triple J #1 25-39. More Ed Sheeran needed?

16 Aug 2017 - 11:30 am

No Zinc in the survey? How come the Brisbane stations get in but not Zinc, when it’s based on the Sunshine Coast? What a croc.


See all